Services

How We Can Help

Our experienced creative and technical professionals are extremely talented.  We invest our time in understanding your business, offer a diverse array of services and with our experience, we deliver on expectations.

Simply Put... We Help You Achieve More

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Everyone Can Use a Peer Coach

  • Advisory

    Experienced Professional Peer Reviews | Strategic Planning & Direction

  • Project Management

    Branding | Web Development | Sales, Marketing, Social and Analytical Tools

A Marketer's Life - 101

 

Marketers liaise within an organization with all departments, build product, service and communications assets for the company and play an instrumental role in shaping the perceptions of our customers which impacts sales growth in the organization.  Let’s face it… when you break out what all of that means… it’s a lot!

SO… we’re here to help in any way we can.  All you may need is a place to start or other like-minded professionals to bounce some ideas off.  Perhaps it’s to do the research before a potential project is officially put on the table.  This is essentially it.

 

 

Who We Work With

Firms with multiple marketing projects and deliverables and not enough resources to meet timelines AND companies that need an intermittent strategic marketer for consultation, planning or peer review.

 

 

null
Accomplish Great Things... with a Little Help
  • Projects

    Website Design & Analytics | Print & Online Media | Creative | Strategic | Competitive Analysis | Events | Advertising… Other Services

  • Team Collaboration

    Integrate with Team Roles & Responsibilities | Gather Internal & External Insights

  • Project Execution

    Manage to Timelines | Deliver on Milestones | Meet Objectives | Assemble Resource Expertise

  • Planning & Budgeting

    Discovery & Research | Insights & Analysis | Direction Proposals | Cost Estimates & Timing | Launch Planning

  • Project Resources

    Senior Marketing | Designers | Developers | Writers | Videographers

The Project Team

Together, our team offer industry experience, senior level talent as a creative and flexible solution to support your marketing needs.  Clients work directly with us so there is no broken telephone or junior member off-loading.  We enjoy what we do, are passionate, and look to become an invested and integrated part of your organization. The building industry is like family and we continue to be proud to gain such outstanding relationships.

 

null

Need a Better Web Experience?

  • Web Design

    Responsive | Engaging | Distinct Target Audiences | Brand Image

  • Web Development

    Custom Content Management System | System Architecture Integration | Accessibility Compliance

  • Web Analytics

    Dashboard Analytics | Tracking & Reporting | Surveys | Insights | SEO

  • Communication Tools

    Social Media Tools Integration | Sales Platform Integration | Intranet Integration

  • Security

    Custom .net solutions | Secure Customer Environments | Vulnerability Assessments

  • Competitive Analysis

    Competitive Website Review & Reporting

Protecting Your Systems

 

There is an ever increasing need for website security.  There is a liability on the owner of the website to protect customer data; particularly when accessing housing, and storing credit or personal information. 

Ways to Prevent Hackers From Being Successful

1)  Always keep Firewalls and Antiviral Applications up-to-date. 

2) Use current versions of Integrated & Content Management System software. 

3) Use hosting companies that routinely update their security measures.

null

Discovering Opportunities

  • Insights & Discovery

    Immersion Sessions | Investment in Client Culture and Brand Values | Alignment of Strategic Initiatives with Corporate Goals

  • Opportunities

    Review Competitive Landscape | Develop Strategic Initiatives  | Seize Opportunities | Proposal of Ideas

Industry Strength & Best Practices

We help clients achieve faster growth – Be first in and best dressed!  As senior level experts in our fields we can bring best practices from across industries and across the globe to develop leading solutions to corporate challenges.  We have the stamina to manage projects where dedicated resources are needed, provide strategic recommendations or just lend a hand to get the job done and done well.

 

null
Unleash Your Communications
  • Marketing Content

    Web | Brochures | Articles | Social Media

  • Design Services

    Brochure Templates | Logos | Websites | Signage | Case Studies

  • Trade-show Materials

    Booth Design | Floor Models | Give-a-ways | Collateral

  • PR & Advertising

    Print & Digital Ads  | Press Releases | Media Outreach & Scheduling

  • Video Creation

    Web Launch | Animated Explainer | Industry Knowledge | Product Application | On-site Interviews | Project Time-laps

Our Approach

At Ideas & Influence we have independent senior designers working on every project.  This means they accomplish more in less time, deliver Tier-1 designs, understand the importance of version control and how files need to be compiled for print production so you get what you expect at the end of the day.  We put a lot of emphasis on having the best design capabilities put to work on your projects because this quality is what resonates with your customers and makes your brand stand out in the crowd.

null
Brand Loyalty Drives Sales
  • Brand Image

    Voice | Key Message Development | Perception | Value | Thought Leadership

  • Branded Assets

    Signage | Stationary and Collateral Templates | Logo Design

A Fresh Viewpoint

Investing in Branding initiatives are driven and conquered alongside the major projects that target core company goals throughout the year.  Our team can help bring a fresh viewpoint, expertise and become an invested partner who is there to help keep this very important driver of success in focus and working for you.

Why is Branding Important?

Branding represents the essence of the organization and its value is reflected in the product or service.  Simply put – Branding generates loyal customers.  Having a healthy brand presence in the market that reflects good value will help ensure customers keep using your product or service.

Marketing can either inspire or deter brand loyalty. Marketing reinforces the brand and is a needed investment that drives sales. As customers become advocates for the company the return on investment (ROI) is loyalty. Brand loyalty therefore reduces pressure on sales and in-turn drive sales growth.

null
Data Intelligence - Making Smarter Decisions
  • Social Management Tools

    Social Listening – Media Mention Reporting | Manage Social Outreach Platforms

  • Website Data Analytics

    Lead Generation | Customer Feedback | Product Interest | Qualitative and Quantitative Reporting

Social Media Management Tools

Implementing Social Media Management Tools can help optimize communication outreach across multiple channels.  HubSpot, Hootsuit, Raven or BuzzSumo are examples of tools that provide a varying range of analytical reporting.  Some offer Social Listening capabilities which monitor conversations happening in the market on various topics, Content Marketing Tools – influencer searches, SEO tools, integrated Google analytics reporting, Pay per Click and so on.  Having more information enables more informed business decisions.

 

Driving Sales Efficiencies

Building web tracking tools that monitor user behavior will help drive sales efficiencies and indicate where improvements can be made to serve customers better. 

User insights may include:
  1. The amount of traffic by product or service.
  2. Geographical user demographics.
  3. Which additional content provides the most value.
  4. Where customers may not be finding the information they need.

 

+ Consulting
null

Everyone Can Use a Peer Coach

  • Advisory

    Experienced Professional Peer Reviews | Strategic Planning & Direction

  • Project Management

    Branding | Web Development | Sales, Marketing, Social and Analytical Tools

A Marketer's Life - 101

 

Marketers liaise within an organization with all departments, build product, service and communications assets for the company and play an instrumental role in shaping the perceptions of our customers which impacts sales growth in the organization.  Let’s face it… when you break out what all of that means… it’s a lot!

SO… we’re here to help in any way we can.  All you may need is a place to start or other like-minded professionals to bounce some ideas off.  Perhaps it’s to do the research before a potential project is officially put on the table.  This is essentially it.

 

 

Who We Work With

Firms with multiple marketing projects and deliverables and not enough resources to meet timelines AND companies that need an intermittent strategic marketer for consultation, planning or peer review.

 

 

+ Project Management
null
Accomplish Great Things... with a Little Help
  • Projects

    Website Design & Analytics | Print & Online Media | Creative | Strategic | Competitive Analysis | Events | Advertising… Other Services

  • Team Collaboration

    Integrate with Team Roles & Responsibilities | Gather Internal & External Insights

  • Project Execution

    Manage to Timelines | Deliver on Milestones | Meet Objectives | Assemble Resource Expertise

  • Planning & Budgeting

    Discovery & Research | Insights & Analysis | Direction Proposals | Cost Estimates & Timing | Launch Planning

  • Project Resources

    Senior Marketing | Designers | Developers | Writers | Videographers

The Project Team

Together, our team offer industry experience, senior level talent as a creative and flexible solution to support your marketing needs.  Clients work directly with us so there is no broken telephone or junior member off-loading.  We enjoy what we do, are passionate, and look to become an invested and integrated part of your organization. The building industry is like family and we continue to be proud to gain such outstanding relationships.

 

+ Web Development
null

Need a Better Web Experience?

  • Web Design

    Responsive | Engaging | Distinct Target Audiences | Brand Image

  • Web Development

    Custom Content Management System | System Architecture Integration | Accessibility Compliance

  • Web Analytics

    Dashboard Analytics | Tracking & Reporting | Surveys | Insights | SEO

  • Communication Tools

    Social Media Tools Integration | Sales Platform Integration | Intranet Integration

  • Security

    Custom .net solutions | Secure Customer Environments | Vulnerability Assessments

  • Competitive Analysis

    Competitive Website Review & Reporting

Protecting Your Systems

 

There is an ever increasing need for website security.  There is a liability on the owner of the website to protect customer data; particularly when accessing housing, and storing credit or personal information. 

Ways to Prevent Hackers From Being Successful

1)  Always keep Firewalls and Antiviral Applications up-to-date. 

2) Use current versions of Integrated & Content Management System software. 

3) Use hosting companies that routinely update their security measures.

+ Strategic Planning
null

Discovering Opportunities

  • Insights & Discovery

    Immersion Sessions | Investment in Client Culture and Brand Values | Alignment of Strategic Initiatives with Corporate Goals

  • Opportunities

    Review Competitive Landscape | Develop Strategic Initiatives  | Seize Opportunities | Proposal of Ideas

Industry Strength & Best Practices

We help clients achieve faster growth – Be first in and best dressed!  As senior level experts in our fields we can bring best practices from across industries and across the globe to develop leading solutions to corporate challenges.  We have the stamina to manage projects where dedicated resources are needed, provide strategic recommendations or just lend a hand to get the job done and done well.

 

+ Sales & Marketing Tools
null
Unleash Your Communications
  • Marketing Content

    Web | Brochures | Articles | Social Media

  • Design Services

    Brochure Templates | Logos | Websites | Signage | Case Studies

  • Trade-show Materials

    Booth Design | Floor Models | Give-a-ways | Collateral

  • PR & Advertising

    Print & Digital Ads  | Press Releases | Media Outreach & Scheduling

  • Video Creation

    Web Launch | Animated Explainer | Industry Knowledge | Product Application | On-site Interviews | Project Time-laps

Our Approach

At Ideas & Influence we have independent senior designers working on every project.  This means they accomplish more in less time, deliver Tier-1 designs, understand the importance of version control and how files need to be compiled for print production so you get what you expect at the end of the day.  We put a lot of emphasis on having the best design capabilities put to work on your projects because this quality is what resonates with your customers and makes your brand stand out in the crowd.

+ Branding
null
Brand Loyalty Drives Sales
  • Brand Image

    Voice | Key Message Development | Perception | Value | Thought Leadership

  • Branded Assets

    Signage | Stationary and Collateral Templates | Logo Design

A Fresh Viewpoint

Investing in Branding initiatives are driven and conquered alongside the major projects that target core company goals throughout the year.  Our team can help bring a fresh viewpoint, expertise and become an invested partner who is there to help keep this very important driver of success in focus and working for you.

Why is Branding Important?

Branding represents the essence of the organization and its value is reflected in the product or service.  Simply put – Branding generates loyal customers.  Having a healthy brand presence in the market that reflects good value will help ensure customers keep using your product or service.

Marketing can either inspire or deter brand loyalty. Marketing reinforces the brand and is a needed investment that drives sales. As customers become advocates for the company the return on investment (ROI) is loyalty. Brand loyalty therefore reduces pressure on sales and in-turn drive sales growth.

+ Social & Analytical Tools
null
Data Intelligence - Making Smarter Decisions
  • Social Management Tools

    Social Listening – Media Mention Reporting | Manage Social Outreach Platforms

  • Website Data Analytics

    Lead Generation | Customer Feedback | Product Interest | Qualitative and Quantitative Reporting

Social Media Management Tools

Implementing Social Media Management Tools can help optimize communication outreach across multiple channels.  HubSpot, Hootsuit, Raven or BuzzSumo are examples of tools that provide a varying range of analytical reporting.  Some offer Social Listening capabilities which monitor conversations happening in the market on various topics, Content Marketing Tools – influencer searches, SEO tools, integrated Google analytics reporting, Pay per Click and so on.  Having more information enables more informed business decisions.

 

Driving Sales Efficiencies

Building web tracking tools that monitor user behavior will help drive sales efficiencies and indicate where improvements can be made to serve customers better. 

User insights may include:
  1. The amount of traffic by product or service.
  2. Geographical user demographics.
  3. Which additional content provides the most value.
  4. Where customers may not be finding the information they need.