Who We Are
What We Do
How We Do It
At Ideas & Influence we focus on helping our clients be “First in and Best Dressed” or simply “Achieve More”. In any Marketing Department there are always the “projects you start with”, the “projects you end up with”, and the “projects you never get to”.
It can be hard to find outside help that knows the building industry well enough to hit the ground running. This is where we come in. We are a group of independent senior level marketers, designers and developers that have the right experience to unburden the marketing team at a higher level enabling them to focus on core goals and deliver quality results faster.
We immerse ourselves in your business, working directly with internal departments as needed to function as your right hand and a valued team member, and together aligning with your approvals and processes.
We are committed to being Your Invested Marketing Partner.
Over fourteen years of Global Marketing success mastering unique industry challenges and bringing best practices together to drive growth in variety of industries.
Word on the Street...
We recently launched our completely redesigned brand and website and we could not be more satisfied with the outcome. Wendy Pole and her experienced design team from Ideas & Influence listened and asked just the right questions to grasp the essence of who we are and what our message is. They were then able to apply that information, transforming our website into a modern, interactive & impressive final product that has been very well received by our current clients and has created notable interest from potential new clients. Hiring Wendy was a wise investment and we love our new brand and website. [Website Launch: July-2017]
I have had the pleasure of knowing and working with Wendy for over four years and have been impressed with the knowledge and passion she brought representing her company and product lines. Wendy easily becomes fully immersed in product and process comprehension, and she has the ability to take that expertise and view how the customer/client can best be served, from their perspective. She is unique with her ability to look at situations and opportunities from the standard viewpoint as well from different and creative perspectives. Wendy is fun and very professional to work with.
Wendy and her team developed and managed our commercial marketing profile and specifications support in the first three years of my tenure at our company. She was responsible for the design, editing and production of our technical literature, managed our media placement, oversaw the creation of our product specifications and developed our architectural web presence. She was also heavily involved in both the design and construction of our trade show booths. She wore a lot of hats. She was a very active and creative presence in the company and her work was instrumental in our rapid growth. She is a versatile, poised and results oriented professional who also happens to be extremely likable and pleasant to work with.
I had the pleasure of working with Wendy Pole for 18 months as we developed our Marketing Calendar and Website. She demonstrated an innate ability to grasp the big picture, and focus on the Customer mindset. She is a passionate Marketer with a thorough understanding of all digital channels. She is willing to experiment and take reasonable risks to elevate the Customer Experience. Wendy has the ability to develop a ground up strategy and the know how to execute the tasks.