How We Can Help
Our experienced creative and technical professionals are extremely talented. We invest our time in understanding your business, offer a diverse array of services and with our experience, we deliver on expectations.
Simply Put... We Help You Achieve More
Everyone Can Use a Peer Coach
Advisory
Experienced Professional Peer Reviews | Strategic Planning & Direction
Project Management
Branding | Web Development | Sales, Marketing, Social and Analytical Tools
A Marketer's Life - 101
Marketers liaise within an organization with all departments, build product, service and communications assets for the company and play an instrumental role in shaping the perceptions of our customers which impacts sales growth in the organization. Let’s face it… when you break out what all of that means… it’s a lot!
SO… we’re here to help in any way we can. All you may need is a place to start or other like-minded professionals to bounce some ideas off. Perhaps it’s to do the research before a potential project is officially put on the table. This is essentially it.
Who We Work With
Firms with multiple marketing projects and deliverables and not enough resources to meet timelines AND companies that need an intermittent strategic marketer for consultation, planning or peer review.
Accomplish Great Things... with a Little Help
Projects
Website Design & Analytics | Print & Online Media | Creative | Strategic | Competitive Analysis | Events | Advertising… Other Services
Team Collaboration
Integrate with Team Roles & Responsibilities | Gather Internal & External Insights
Project Execution
Manage to Timelines | Deliver on Milestones | Meet Objectives | Assemble Resource Expertise
Planning & Budgeting
Discovery & Research | Insights & Analysis | Direction Proposals | Cost Estimates & Timing | Launch Planning
Project Resources
Senior Marketing | Designers | Developers | Writers | Videographers
The Project Team
Together, our team offer industry experience, senior level talent as a creative and flexible solution to support your marketing needs. Clients work directly with us so there is no broken telephone or junior member off-loading. We enjoy what we do, are passionate, and look to become an invested and integrated part of your organization. The building industry is like family and we continue to be proud to gain such outstanding relationships.
Need a Better Web Experience?
Web Design
Responsive | Engaging | Distinct Target Audiences | Brand Image
Web Development
Custom Content Management System | System Architecture Integration | Accessibility Compliance
Web Analytics
Dashboard Analytics | Tracking & Reporting | Surveys | Insights | SEO
Communication Tools
Social Media Tools Integration | Sales Platform Integration | Intranet Integration
Security
Custom .net solutions | Secure Customer Environments | Vulnerability Assessments
Competitive Analysis
Competitive Website Review & Reporting
Protecting Your Systems
There is an ever increasing need for website security. There is a liability on the owner of the website to protect customer data; particularly when accessing housing, and storing credit or personal information.
Ways to Prevent Hackers From Being Successful
1) Always keep Firewalls and Antiviral Applications up-to-date.
2) Use current versions of Integrated & Content Management System software.
3) Use hosting companies that routinely update their security measures.
Discovering Opportunities
Insights & Discovery
Immersion Sessions | Investment in Client Culture and Brand Values | Alignment of Strategic Initiatives with Corporate Goals
Opportunities
Review Competitive Landscape | Develop Strategic Initiatives | Seize Opportunities | Proposal of Ideas
Industry Strength & Best Practices
We help clients achieve faster growth – Be first in and best dressed! As senior level experts in our fields we can bring best practices from across industries and across the globe to develop leading solutions to corporate challenges. We have the stamina to manage projects where dedicated resources are needed, provide strategic recommendations or just lend a hand to get the job done and done well.
Unleash Your Communications
Marketing Content
Web | Brochures | Articles | Social Media
Design Services
Brochure Templates | Logos | Websites | Signage | Case Studies
Trade-show Materials
Booth Design | Floor Models | Give-a-ways | Collateral
PR & Advertising
Print & Digital Ads | Press Releases | Media Outreach & Scheduling
Video Creation
Web Launch | Animated Explainer | Industry Knowledge | Product Application | On-site Interviews | Project Time-laps
Our Approach
At Ideas & Influence we have independent senior designers working on every project. This means they accomplish more in less time, deliver Tier-1 designs, understand the importance of version control and how files need to be compiled for print production so you get what you expect at the end of the day. We put a lot of emphasis on having the best design capabilities put to work on your projects because this quality is what resonates with your customers and makes your brand stand out in the crowd.
Brand Loyalty Drives Sales
Brand Image
Voice | Key Message Development | Perception | Value | Thought Leadership
Branded Assets
Signage | Stationary and Collateral Templates | Logo Design
A Fresh Viewpoint
Investing in Branding initiatives are driven and conquered alongside the major projects that target core company goals throughout the year. Our team can help bring a fresh viewpoint, expertise and become an invested partner who is there to help keep this very important driver of success in focus and working for you.
Why is Branding Important?
Branding represents the essence of the organization and its value is reflected in the product or service. Simply put – Branding generates loyal customers. Having a healthy brand presence in the market that reflects good value will help ensure customers keep using your product or service.
Marketing can either inspire or deter brand loyalty. Marketing reinforces the brand and is a needed investment that drives sales. As customers become advocates for the company the return on investment (ROI) is loyalty. Brand loyalty therefore reduces pressure on sales and in-turn drive sales growth.
Data Intelligence - Making Smarter Decisions
Social Management Tools
Social Listening – Media Mention Reporting | Manage Social Outreach Platforms
Website Data Analytics
Lead Generation | Customer Feedback | Product Interest | Qualitative and Quantitative Reporting
Social Media Management Tools
Implementing Social Media Management Tools can help optimize communication outreach across multiple channels. HubSpot, Hootsuit, Raven or BuzzSumo are examples of tools that provide a varying range of analytical reporting. Some offer Social Listening capabilities which monitor conversations happening in the market on various topics, Content Marketing Tools – influencer searches, SEO tools, integrated Google analytics reporting, Pay per Click and so on. Having more information enables more informed business decisions.
Driving Sales Efficiencies
Building web tracking tools that monitor user behavior will help drive sales efficiencies and indicate where improvements can be made to serve customers better.
User insights may include:
- The amount of traffic by product or service.
- Geographical user demographics.
- Which additional content provides the most value.
- Where customers may not be finding the information they need.
- Consulting
-
Everyone Can Use a Peer Coach
Advisory
Experienced Professional Peer Reviews | Strategic Planning & Direction
Project Management
Branding | Web Development | Sales, Marketing, Social and Analytical Tools
A Marketer's Life - 101
Marketers liaise within an organization with all departments, build product, service and communications assets for the company and play an instrumental role in shaping the perceptions of our customers which impacts sales growth in the organization. Let’s face it… when you break out what all of that means… it’s a lot!
SO… we’re here to help in any way we can. All you may need is a place to start or other like-minded professionals to bounce some ideas off. Perhaps it’s to do the research before a potential project is officially put on the table. This is essentially it.
Who We Work With
Firms with multiple marketing projects and deliverables and not enough resources to meet timelines AND companies that need an intermittent strategic marketer for consultation, planning or peer review.
- Project Management
-
Accomplish Great Things... with a Little Help
Projects
Website Design & Analytics | Print & Online Media | Creative | Strategic | Competitive Analysis | Events | Advertising… Other Services
Team Collaboration
Integrate with Team Roles & Responsibilities | Gather Internal & External Insights
Project Execution
Manage to Timelines | Deliver on Milestones | Meet Objectives | Assemble Resource Expertise
Planning & Budgeting
Discovery & Research | Insights & Analysis | Direction Proposals | Cost Estimates & Timing | Launch Planning
Project Resources
Senior Marketing | Designers | Developers | Writers | Videographers
The Project Team
Together, our team offer industry experience, senior level talent as a creative and flexible solution to support your marketing needs. Clients work directly with us so there is no broken telephone or junior member off-loading. We enjoy what we do, are passionate, and look to become an invested and integrated part of your organization. The building industry is like family and we continue to be proud to gain such outstanding relationships.
- Web Development
-
Need a Better Web Experience?
Web Design
Responsive | Engaging | Distinct Target Audiences | Brand Image
Web Development
Custom Content Management System | System Architecture Integration | Accessibility Compliance
Web Analytics
Dashboard Analytics | Tracking & Reporting | Surveys | Insights | SEO
Communication Tools
Social Media Tools Integration | Sales Platform Integration | Intranet Integration
Security
Custom .net solutions | Secure Customer Environments | Vulnerability Assessments
Competitive Analysis
Competitive Website Review & Reporting
Protecting Your Systems
There is an ever increasing need for website security. There is a liability on the owner of the website to protect customer data; particularly when accessing housing, and storing credit or personal information.
Ways to Prevent Hackers From Being Successful
1) Always keep Firewalls and Antiviral Applications up-to-date.
2) Use current versions of Integrated & Content Management System software.
3) Use hosting companies that routinely update their security measures.
- Strategic Planning
-
Discovering Opportunities
Insights & Discovery
Immersion Sessions | Investment in Client Culture and Brand Values | Alignment of Strategic Initiatives with Corporate Goals
Opportunities
Review Competitive Landscape | Develop Strategic Initiatives | Seize Opportunities | Proposal of Ideas
Industry Strength & Best Practices
We help clients achieve faster growth – Be first in and best dressed! As senior level experts in our fields we can bring best practices from across industries and across the globe to develop leading solutions to corporate challenges. We have the stamina to manage projects where dedicated resources are needed, provide strategic recommendations or just lend a hand to get the job done and done well.
- Sales & Marketing Tools
-
Unleash Your Communications
Marketing Content
Web | Brochures | Articles | Social Media
Design Services
Brochure Templates | Logos | Websites | Signage | Case Studies
Trade-show Materials
Booth Design | Floor Models | Give-a-ways | Collateral
PR & Advertising
Print & Digital Ads | Press Releases | Media Outreach & Scheduling
Video Creation
Web Launch | Animated Explainer | Industry Knowledge | Product Application | On-site Interviews | Project Time-laps
Our Approach
At Ideas & Influence we have independent senior designers working on every project. This means they accomplish more in less time, deliver Tier-1 designs, understand the importance of version control and how files need to be compiled for print production so you get what you expect at the end of the day. We put a lot of emphasis on having the best design capabilities put to work on your projects because this quality is what resonates with your customers and makes your brand stand out in the crowd.
- Branding
-
Brand Loyalty Drives Sales
Brand Image
Voice | Key Message Development | Perception | Value | Thought Leadership
Branded Assets
Signage | Stationary and Collateral Templates | Logo Design
A Fresh Viewpoint
Investing in Branding initiatives are driven and conquered alongside the major projects that target core company goals throughout the year. Our team can help bring a fresh viewpoint, expertise and become an invested partner who is there to help keep this very important driver of success in focus and working for you.
Why is Branding Important?
Branding represents the essence of the organization and its value is reflected in the product or service. Simply put – Branding generates loyal customers. Having a healthy brand presence in the market that reflects good value will help ensure customers keep using your product or service.
Marketing can either inspire or deter brand loyalty. Marketing reinforces the brand and is a needed investment that drives sales. As customers become advocates for the company the return on investment (ROI) is loyalty. Brand loyalty therefore reduces pressure on sales and in-turn drive sales growth.
- Social & Analytical Tools
-
Data Intelligence - Making Smarter Decisions
Social Management Tools
Social Listening – Media Mention Reporting | Manage Social Outreach Platforms
Website Data Analytics
Lead Generation | Customer Feedback | Product Interest | Qualitative and Quantitative Reporting
Social Media Management Tools
Implementing Social Media Management Tools can help optimize communication outreach across multiple channels. HubSpot, Hootsuit, Raven or BuzzSumo are examples of tools that provide a varying range of analytical reporting. Some offer Social Listening capabilities which monitor conversations happening in the market on various topics, Content Marketing Tools – influencer searches, SEO tools, integrated Google analytics reporting, Pay per Click and so on. Having more information enables more informed business decisions.
Driving Sales Efficiencies
Building web tracking tools that monitor user behavior will help drive sales efficiencies and indicate where improvements can be made to serve customers better.
User insights may include:
- The amount of traffic by product or service.
- Geographical user demographics.
- Which additional content provides the most value.
- Where customers may not be finding the information they need.